In collaboration with the Salone del Mobile, Lombardini22 is designing a new trade fair experience, aimed at improving the orientation and use of the spaces. In order to scientifically validate the effects of this project, we will test the visitor experience of 150 individuals in Pavilions 2-4 (EuroCucina 2024 / FTK,Technology for the Kitchen), 9-11and 22-24.
HOW TO PARTICIPATE
Would you like to be one of the 150 participants of this experiment? Purchase your ticket for the Salone del Mobile and follow these 5 simple steps to take part in this one-of-a-kind experience in the world of architecture.
2. SHOW UP at the meeting point located inside the fairgrounds (we’ll send you details at a later date)
3. MEET our team of neuroscientists and follow their instructions
4. TOUR the pavilion at your leisure
5. RETURN to the meeting point to complete the experiment
WHAT INSTRUMENTS WILL YOU BE TRYING
We will use an EEG* (electroencephalogram) to observe electrical activity in the brain and an ECG (electrocardiogram) to analyze the autonomic nervous system (heart rate) in order to record your neurophysiological reactions to the experience.That way, we’ll get real time data on how the space, the routes and the stands affect your visit.
ECG bracelet
EEG headset
Neuroscientific test
*For the EEG headset to work properly, it is necessary to have clean hair (don’t use hairspray or gel) and to remove any extensions or wigs. A high conductive gel will be applied during the experiment.
WHY WE’RE DOING THIS
Your participation, together with that of the other individuals, is essential to understanding what type of experience is generated.
We will design the future of the exhibition design on the basis of this aggregate data!
We will design the future of the exhibition design on the basis of this aggregate data!
HOW DID WE GET TO THIS POINT
The Salone del Mobile is undergoing a process of evolution and metamorphosis aimed at reinforcing a human-centered approach to design strategies. To do this, the Salone has once again partnered up with Lombardini22 that, by integrating neurosciences into the design process, has developed this experiment in collaboration with the MySpace Lab research center of the University of Lausanne’s Department of Clinical Neuroscience.
The experiment consists of two phases: the first took place during the design stage, whereas the second will involve you, as described above, on the days of the fair.
PHASE 1 – VIRTUAL REALITY
Lombardini22 developed a Virtual Reality (VR)-based design of two pavilions in the fair; one with a traditional layout, the other featuring the new, neuroscience-driven layout of EuroCucina 2024 / FTK. The two different VR models were experimentally analyzed through the participation of 30 selected individuals, who were able to virtually tour the two pavilions inside the neuroscientific testing lab. A comparison of each participant’s experience of the traditional layout and of the new layout of EuroCucina 2024 / FTK highlighted the strengths and weaknesses of the two layouts and the necessary improvements to the design were made.
PHASE 2 – REAL REALITY
The second phase of the task is where you come in: a field study that aims to demonstrate the benefits as perceived and experienced by the visitors. Some 150 people will be asked to try the tests developed during Phase 1 while they visit the Salone del Mobile. Through the use of portable sensors, we will be able to measure various physiological parameters and reconstruct the movement patterns throughout the spaces in order to create navigation maps and relate them to the parameters measured by the subjective and implicit experience. In our final report, we will illustrate the data regarding the variations in the quality of the visitor experiences of the new layout compared to those of the traditional layout.
Per Info scrivi a: neuroscienze@l22.it
