Edificio logistico Pastificio Felicetti

Edificio logistico Pastificio Felicetti
Industrial
Art Direction
Concept Design
Universal Design
Licence and Permits
Work Direction and Supervision
Project Management
Construction Management
Lighting Design
Cost Control and Quantity Survey
Client: Pastificio Felicetti
Location: Predazzo (TN)
Area (sm): 4.000
Period: 2012 - 2014
In Predazzo, RWA_Ruffo Wolf Architetti’s project for Pastificio Felicetti reinterprets industrial space through an intervention that combines function, corporate identity, and a relationship with the Alpine landscape.

Part of the broader redevelopment program for the production complex, the new logistics building defines industrial architecture as an active component of both the environmental context and the brand narrative.

Edificio logistico Pastificio Felicetti

Located in the Trentino Dolomites near the Avisio River, the new logistics facility meets the needs of goods handling and storage with a clear and functional layout and engages with the Alpine landscape. The solid facades are clad with planks of Trentino fir arranged in an irregular pattern, designed to evoke the rhythm of the Val di Fiemme forest and minimize the building’s impact on the landscape.
Against this backdrop, the communicative element of the façade features the word “PASTA,” which encapsulates the values of People, Water, History, Territory, and Air. The project thus strikes a balance between logistical efficiency, corporate recognition, and sensitivity to the surrounding context.
A production facility that uses materials, façade, and architectural graphics to transform a technical function into a recognizable symbol, consistent with the local area and the Felicetti identity.

A project by RWA_Ruffo Wolf Architetti. Ruffo Wolf is now part of the Lombardini22 Group.