Pestana CR7

Cristiano Ronaldo, in joint venture with the Pestana Group, signs his third hotel. Integrated into the M Avenue masterplan, the project extends over five hectares and positions itself as a new landmark for design, fashion, leisure and culture in Morocco’s historic imperial city.

168 rooms, two restaurants, a business center, a fitness center with spa, and a layered roof garden with pool area and sky bar define the program. Rooms, unified by fluid and curved lines, are conceived as microcosms dedicated to an active lifestyle, integrating training into personal space. In common areas, tradition emerges more strongly: in the reception portals, Moroccan-inspired decorative elements expressed through light-and-shadow textures cast by custom lamps, and in selected surfaces of the fitness spa, where geometric patterns are impressed into sand-and-resin mixtures using refined local craftsmanship. The project enhances local materials and colors: stone, wood, textiles, light tones, reds and ochres of Marrakech sandstone, sand and desert earth.
The project interprets contemporary lifestyle through architecture that combines well-being, identity and informality, offering a measured luxury experience built on the dialogue between performance, comfort and local culture.