ToDream

ToDream
Retail
Art Direction
Concept Design
Wayfinding and Signage
CGI and Visualisation
Lighting Design
Masterplan Design
Client: Romania Sviluppo
Location: Torino
Area (sm): 85.000
Period: 2019 - Ongoing
TO Dream is Turin’s new Urban District, transforming the former Michelin site into the largest year-round commercial hub in Piedmont.

With 85,000 sqm of built area within a total site of 270,000 sqm, TO Dream combines retail, services, hospitality, entertainment, and a linear park, creating a new urban destination.

ToDream

Inspired by Turin’s historic arcades, the project integrates over 100 retail units, 25 restaurants, 8 cinemas, a 1,500-seat arena, a four-star hotel, and a gym.
Developed in multiple phases, it also includes a Retail Park and leisure areas. The landscape design accompanies visitors along a one-kilometer route featuring 45,000 sqm of greenery and a cycle path connected to the city.
Strong environmental strategies—natural materials, over 1 MW of photovoltaic systems, rainwater recycling, and extensive green spaces—have earned the project international awards.
The new volumes host over 100 diversified activities and face a continuous one-kilometer green belt, creating an innovative pedestrian and visual interface between the city, public spaces, and commercial functions.