Wakeup cosmetici

The project creates an organic and recognizable environment where interior design and the brand work together to build an engaging, participatory, and memorable customer experience.

The project develops a retail concept that transforms the store into an experiential space, capable of strengthening the relationship between the brand and consumers through interaction and recognizability. The visual identity takes shape starting with the logo - a golden sun symbolizing energy and vitality - translated into a spatial language composed of curved lines, enveloping surfaces, and organic geometries. At the heart of the display system are the display rings: circular, backlit modules in four sizes, integrated into the walls, central counter, and storefront.
The display rings define the store’s image and organize product displays with a simple, distinctive design.