Appiani - Fiera Cersaie

The general art direction project began with enhancing the longevity of the brand, one of the most important in the Italian and international arena.

The brand’s essence was enhanced through an intensive research process, which led to the project being developed into a set of cross-disciplinary consulting activities. These analyze each stage: from the creation of new collections and the design of new finishes, to the creation of an original editorial concept for the entire catalogue system.
The art direction project is completed by the design of exhibition stands for events and trade fairs, such as Cersaie 2017.
The overall supervision of the brand image and color consultancy were the key to lead the intervention, giving new compositional, chromatic, and narrative horizons to the brand.