Cefla Stand

The space blends a free-flowing layout, graphic elements, and sensory cues to encourage interaction between people and products in a fluid, welcoming environment.

Designed for Euroshop, the stand was conceived to communicate Cefla Arredamenti’s identity in a memorable way. The open plan, developed as a continuous circuit, invites access from multiple sides and encourages encounters between visitors, staff, and products. Inside, large suspended “hats” define the different exhibition areas while integrating lighting and graphics. Along the main side, the word INSIEME becomes an architectural element: each letter contains niches filled with fragrant spices, evoking Italian culture and transforming the visitor journey into a multisensory experience.
INSIEME becomes an inhabited façade: a tactile, scented pop element that places people at the center of the message and clearly expresses the project’s Italian identity.