Centro di Produzione Rai

Balancing representation and technology, sustainability and architectural and urban quality, the project marks a new step in the transformation of FieramilanoCity.

The redevelopment project is conceived to bring together Rai’s various sites into a single, innovative and technologically advanced hub. The scheme consists of a seven-storey office bar facing Via Gattamelata and a multifunctional volume behind, dedicated to production activities. The architecture takes shape as a transparent, welcoming and permeable organism, able to connect cultural production with the urban realm, redefining a renewed and integrated frontage. Between the two volumes, a connecting element organises horizontal circulation and ensures functional continuity across the complex.
The office bar along Via Gattamelata features a structural system based on laminated timber, a strategic and effective choice that supports the path towards carbon neutrality.












