Di Ognuno 2025

Di Ognuno 2025
Fair
Art Direction
Universal Design
Universal Design Consultancy
Physical Branding
Strategy
Acoustic Design
Lighting Design
Olfactive Design
Concept & Design Identity
Executive Design
Client: Riva del Garda Fieracongressi
Area (sm): 100
Period: 2025
At Hospitality 2025, DI OGNUNO presents a breakfast room designed to address diverse accessibility needs, immersively narrating comfort and discomfort at breakfast.

The installation contrasts a deliberately dysfunctional breakfast room with a space designed for everyone’s wellbeing, making errors and best practices of universal design tangible.

Di Ognuno 2025

DI OGNUNO presents at Hospitality 2025 a design space dedicated to the breakfast room, exploring the concept: “we are used to discomfort, we must get used to comfort.” The project addresses inclusive and comfortable environments by focusing on dietary, physical, and cognitive accessibility needs.
The footprint-shaped installation becomes a metaphor for individuality: just as every footprint is unique, so are accessibility conditions. The first environment emphasizes discomfort, while the second offers a concrete experience of comfort through inclusive design solutions. Visitors receive a “menu” of design guidelines translating inclusivity into practical, replicable solutions.
DI OGNUNO 2025 uses direct comparison between comfort and discomfort to let visitors experience what it means to design with physical, sensory, and dietary accessibility in mind.