Stand Lumina

The project translates principles of visibility and engagement into a spatial sequence that guides visitors from first glance to product discovery.

The exhibition structure is defined by a sloped roof that directs the gaze toward the projected shadow of the Daphine lamp, the brand’s iconic product, making the stand recognizable from a distance.
Inside, large black fabric cylinders host the new collections, arranged like theatrical wings that gradually reveal the Lumina universe. The path leads to the Officina, where a technician regularly assembles and disassembles the lamps, showcasing construction details and component quality.
The adoption of the Zero-Platform principle ensures full accessibility while reducing unnecessary materials.
A fragrance with woody notes, aligned with the brand’s artisanal identity, adds a sensory layer to the space, enhancing products, processes, and the overall experience.