Eurocucina 2024 - Salone Internazionale del Bagno 2024 - Salone del Mobile

The two pavilions were reconfigured by comparing the performance of neuroscience-driven layouts with that of traditional exhibition halls.

Exhibition spaces and stand layouts were streamlined by listening to the perceptions and needs of visitors, exhibiting companies, and industry stakeholders. Through neuroscience methods, it was possible to optimize circulation within the two pavilions, assess reactions to different display typologies, and measure visitor satisfaction levels.
The project moves away from the traditional cardo–decumanus scheme, reimagining the layout as a concentric system with a ring-shaped boulevard that simplifies visitor flows while ensuring equal accessibility and visibility for all exhibitors.
The project also includes the setup of the central area dedicated to food design, the placement masterplan, and the architectural framework for David Lynch’s installation.